EXPERIENTIAL CAMPAIGN (INSIDE)
A museum will be opened where kids will make art out of their choice of splatter (mud, ink, sauce, etc.) and draw whatever they imagine using the splatter ink pen.
EXPERIENTIAL CAMPAIGN (OUTSIDE)
Kids who go to under-represented schools will be invited to create splatter art on the unused, old walls of their schools, making an art installation using splatter ink pens and paint.
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A puddle of water will be digitally projected below the bus shelter with the board inviting kids to jump on the puddle. As the kids jump, a splatter design will pop up on the interactive screen.