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experiential campaign #1
A human-sized pill inside which people will be asked to enter and try to get out while the pill is in motion. The pill will be placed in amusement parks and carnivals and will represent the difficulty in recovering from opioid addiction.
experiential campaign #2
A series of urns shaped like pills with ash inside (also to represent the powder inside pills) will be displayed on common grounds at secondary and post-secondary institutions to represent the number of students who have lost their lives over time to opioid addiction at those specific institutions.
experiential campaign #3
A large sculpture of a broken apart pill will be placed in the middle of the Burning Man festival with the desert soil representing the powder inside the pill. A circle will mark around the soil/powder to represent the number of opioid pills abused over a period of time.
